It’s all about the customer experience. The better the experience a customer has when bringing their vehicle to your auto repair shop, the greater their loyalty and the more they will refer you to others. Promotional products are a great way to reinforce the customer experience; however, if you don’t have a plan for how you will use these branded items, you’ll be wasting your investment. It’s important to ask what you would like to accomplish before going full-force into a promotional product campaign.
Equally important is working with a promotional product company that can help you develop an action plan that will generate positive results. Here are some ideas to help you in the process.Where to start?
The best way to get started is to take a look at the calendar to identify upcoming holidays or events that can be used to promote your business. Here are some ideas:
- January – The New Year, Resolutions, Teen Driving Awareness Month
- February – Ground Hog Day, Super Bowl, Valentine’s Day, President’s Day
- March – St. Patrick’s Day, First Day of Spring
- April – Tax Day, Car Care Month, Distracted Driving Awareness Month, Earth Day
- May – Cinco De Mayo, Mother’s Day, National Good Car Keeping Month, Graduations, Memorial Day
- June – Father’s Day, School is Out, Summer Begins, Vacation Travel, National Safety Month
- July – Independence Day, Air-Conditioning Appreciation Days, National Grilling Month
- August – Back to College, Back to School Shopping
- September – Back to School, First Day of Fall, Baby Safety Month, Shameless Promotion Month
- October – Columbus Day, Fall Car Care Month, Breast Cancer Awareness Month, Halloween
- November – Veteran’s Day, Thanksgiving
- December – Holiday Gifting, First Day of Winter, Winter Car Care, End of Year Sales
Right now our promotional product partners, American Solutions for Business, has some great items you can incorporate into your promotional products campaign. Click here to download a flyer. If you have any questions or are looking for a specific promotional item, you can speak with our American Solutions for Business partner, Rick Latta, at 828-393-4478 or rlatta@americanbus.com now! You may also visit Rick Latta’s website at www.rlatta.espwebsite.com. Don’t forget to mention Motorhead Advantage to receive your 10% discount!