To build momentum, successful marketing campaigns must integrate with each other. First and foremost, every strategy and campaign must maintain a message and look that is consistent with the core values of your auto repair shop. Marketing done haphazardly will never provide the results you desire. Planning is essential for your auto repair shop marketing efforts to succeed. This is especially true if you are thinking of introducing a new way of communicating with your customers and prospects – like with mobile text message marketing.
What is mobile marketing? According to Wikipedia, “Mobile marketing is marketing on or with a mobile device, such as a smart phone.[1] Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.[2]” Mobile marketing can encompass many different venues, like your mobile-responsive website, social media marketing, and so on. Within the context of this article, we are referring to text messaging marketing – sending text messages to your customers.
Smart phone messaging is an effective tool for communicating with your customers. You can send them reminders, schedule and confirm appointments, and even let them know about promotions and sales. SMS messaging provides you with a lot of flexibility, and since it’s permission-based, mobile text marketing also allows your customers the ability to decide whether or not they want to receive your communications.
Smart phone messaging is an effective tool for communicating with your customers. Click To TweetThe three main benefits of text messaging marketing:
- High open rates.
- High response rates.
- It’s affordable.
There are a number of mobile text messaging services that can assist you with mobile text message marketing for your auto repair shop. Some can even integrate with your repair order software. We’ll be researching some of these companies for a future post so make sure you bookmark our site to learn more.
One last note about mobile text marketing. Any advertising and promotions you do via mobile text messaging should adhere to the core values of your shop. It’s about building trust, so make sure everything you do ends up increasing customer loyalty.
Be sure any promotions you do via mobile text messaging adhere to the core values of your shop. Click To TweetOur marketing professionals understand the importance of creating positive brand experiences and can help you implement a complete marketing campaign that increases exposure for your shop. Click here to schedule a FREE, NO-OBLIGATION 30-Minute Marketing Review with one of our marketing professionals.
[1] Karjaluoto Heikki and Leppäniemi Matti, “Factors influencing consumers’ willingness to accept mobile advertising: a conceptual model”, Int. J Mobile Communications, Vol 3, No. 3, 2005, p. 198.
[2] Leppäniemi, Matti, “Mobile marketing communications in consumer markets”, Faculty of Economics and Business Administration, Department of Marketing, University of Oulu, 2008, p. 21.