What makes your auto repair shop different from all the others in your area? If you’ve been trying to find out how to make your business stand out from the competition, you’re in the right place. Even more than letting you know how to differentiate yourself from the competition, this article is going to focus on how to capitalize on your core values and strengths so, in the final analysis, you WILL stand out from the competition. Let’s get started.
auto repair branding
What is branding and how does it apply to auto repair shops?
When you hear or see the word “branding” what’s the first thing that comes to mind? Do you think of well-known brands like UPS or Coca-Cola? Do you wonder if you are able to brand your shop? What makes a brand memorable? Is it the consistent use of your logo, colors and marketing message?