When visitors click on your website, do you know how many of them are converting from a prospect to a customer? Web marketing conversion rates will give you a clear understanding on how easily it is for site visitors to find the information they need and take action. All too often, we see auto shop websites that are cluttered with images and content, and there is no straightforward, clear call-to-action. To illustrate, our web marketing team has put together a video showing a web marketing conversion rates review on an actual auto shop’s website. Click on Continue Reading to watch the video and learn more.
Your shop’s website is competing with how many other shops in your area? Wouldn’t you want yours to stand out above the rest? When it comes to web marketing conversion rates, here are a few things to remember:
- Responsive, responsive, responsive – If your shop website can’t be easily viewed on any device, you need to redesign. This is even more important now. Have you heard of Google’s “mobilegeddon?” On April 21, 2015, Google officially added “mobile-friendliness” as a worldwide ranking factor.
- Remove all the clutter.
- Speak to your audience.
- Provide clear calls-to-action.
- Implement ways to measure conversion rates.
If you would like to make sure your website is optimized for conversion, we’ve got an highly-effective team that will guarantee to have new customers filling your bays. You can click to schedule your free review with the marketing professionals at Motorhead Advantage now or you may visit our partners at Chrysalis Consulting to learn how you can optimize your website.