Automotive repair is a highly technical industry. To grow your shop and provide the best level of care to your customers, you have to use state-of-the-art diagnostic equipment along with the latest advances in automotive technology. That said, have you embraced technology when it comes to your marketing? Like never before, today’s technology gives us the ability to reach more people. As the Millenial generation’s purchasing power increases, the trend for on-line marketing will take on an even greater importance. In this blog post, I’ll talk about video content marketing and how you can use it to fill your bays with a loyal fan base of raving customers.
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Do you know your web marketing conversion rates?
When visitors click on your website, do you know how many of them are converting from a prospect to a customer? Web marketing conversion rates will give you a clear understanding on how easily it is for site visitors to find the information they need and take action. All too often, we see auto shop websites that are cluttered with images and content, and there is no straightforward, clear call-to-action. To illustrate, our web marketing team has put together a video showing a web marketing conversion rates review on an actual auto shop’s website. Click on Continue Reading to watch the video and learn more.