Automotive repair is a highly technical industry. To grow your shop and provide the best level of care to your customers, you have to use state-of-the-art diagnostic equipment along with the latest advances in automotive technology. That said, have you embraced technology when it comes to your marketing? Like never before, today’s technology gives us the ability to reach more people. As the Millenial generation’s purchasing power increases, the trend for on-line marketing will take on an even greater importance. In this blog post, I’ll talk about video content marketing and how you can use it to fill your bays with a loyal fan base of raving customers.
A successful marketing campaign combines the use of several different types of marketing strategies. When implemented properly, your marketing campaigns should reinforce your brand message and provide a greater Return on Investment (ROI). In working with auto repair shop owners for almost 2 decades, I’ve seen a transformation in what makes a marketing campaign successful. Now, more than ever, we must find ways to “personalize” the message we tell our customers. We must also tell that message using mediums that will connect with our audience. Just take a look at Millenials and you’ll see where and how they are spending their time online.
Out of all the marketing strategies you can use to connect with your customers and prospects, right now I believe video content marketing will set your auto repair shop apart and help you gain a competitive advantage. Here’s why I say this. Video content marketing:
- Provides for Better Brand Recall – Whenever a person can use more than one of his/her senses, it becomes easier to remember the details of something. Because video implements sight and sound, the individual watching will have greater recall than if he or she only read about your shop.
- Builds Trust in and Credibility for Your Shop – Loyal customer relationships begin with trust. The earlier you’re able to gain the trust of your prospect, the more successful you’ll be at generating new business. Video content marketing helps you do that. In fact, studies show people are 64 to 85% more likely to buy a product or service after watching a video about it (see article by Kissmetrics). Additionally, the use of video content provides enough interest that individuals will stay on a website “twice as long and visit twice as many pages.”
- Can Be Quite Persuasive – Again, because of the ability to engage one’s sight and hearing, video can help you connect on more of an emotional level – the place where buying decisions are made.
- Search Engines Love Video Content – When you’re competing with other auto repair shops for top search results, you want to use a marketing tool that will give you the rankings you need to stand out. According to Kissmetrics and other sources, video now accounts for more than 70% of the top 100 search listings. Need I say more?
Implementing a Video Content Marketing Strategy
The internet is filled with information and how-tos on implementing video content marketing campaigns. But, if you’re not an expert on the search engine marketing side of it or you don’t know how to produce the video, you’re better off working with professionals who specialize in this area. Motorhead Advantage has a team of individuals who are expert at taking simple videos and turning them into marketing tools that generate more loyal customers. Our video content marketing program will catapult engagement with your target audience and drive traffic to your website. Would you like to learn more? Click here to schedule your free Marketing Review now.