Does your auto repair shop run into some seasonal slow downs? For many shop owners, the months of January and February bring some concern as the average weekly car count decreases. Your customers are just finishing up with the holidays and the thought of extra bills… well, you know. This time of year, we plan ahead to assist our clients so their shops stay busy. These are top-quality shops that have a lot of happy customers. So, while they don’t have too much of a down-tick in business, we still create ways to encourage customers to come in. Here are 5 ways you can market your auto repair shop when times are slow.
As you are no doubt aware, online reviews play a very important role in developing trust with existing and potential customers. We recently received this infographic on website reviews from websitebuilder.org and thought it to be an important topic to share with auto repair shop owners. Feel free to share this with your colleagues.
If you’re like most auto repair shop owners, you know about cars and running your business, but the thought of social media makes you nervous. That’s understandable. There’s a lot going on in the world of internet marketing and social media can become quite complicated. Facebook, Google, LinkedIn, YouTube, Twitter, Pinterest and Instagram… It seems like the list in endless. Then, the thought of having to post to all those accounts! It becomes mind boggling.
There’s no getting around it – digital marketing is here to stay. As technology continues to improve, the more successful auto repair shops will be capitalizing on the use of digital marketing strategies to connect and communicate with current and prospective customers. As studied by Smart Insights, 82% of purchasers are researching online. Also worth noting is the amount of time people are spending on mobile devices (up from .3 hours in 2008 to 2.8 hours in 2015). Increased competition and a more savvy consumer means you must embrace digital marketing to thrive. Here are the digital marketing trends that will be important for your continued success in 2016.
Automotive repair is a highly technical industry. To grow your shop and provide the best level of care to your customers, you have to use state-of-the-art diagnostic equipment along with the latest advances in automotive technology. That said, have you embraced technology when it comes to your marketing? Like never before, today’s technology gives us the ability to reach more people. As the Millenial generation’s purchasing power increases, the trend for on-line marketing will take on an even greater importance. In this blog post, I’ll talk about video content marketing and how you can use it to fill your bays with a loyal fan base of raving customers.