If you’re like most auto repair shop owners, you know about cars and running your business, but the thought of social media makes you nervous. That’s understandable. There’s a lot going on in the world of internet marketing and social media can become quite complicated. Facebook, Google, LinkedIn, YouTube, Twitter, Pinterest and Instagram… It seems like the list in endless. Then, the thought of having to post to all those accounts! It becomes mind boggling.
There’s no getting around it – digital marketing is here to stay. As technology continues to improve, the more successful auto repair shops will be capitalizing on the use of digital marketing strategies to connect and communicate with current and prospective customers. As studied by Smart Insights, 82% of purchasers are researching online. Also worth noting is the amount of time people are spending on mobile devices (up from .3 hours in 2008 to 2.8 hours in 2015). Increased competition and a more savvy consumer means you must embrace digital marketing to thrive. Here are the digital marketing trends that will be important for your continued success in 2016.
Automotive repair is a highly technical industry. To grow your shop and provide the best level of care to your customers, you have to use state-of-the-art diagnostic equipment along with the latest advances in automotive technology. That said, have you embraced technology when it comes to your marketing? Like never before, today’s technology gives us the ability to reach more people. As the Millenial generation’s purchasing power increases, the trend for on-line marketing will take on an even greater importance. In this blog post, I’ll talk about video content marketing and how you can use it to fill your bays with a loyal fan base of raving customers.
May’s issue of Ratchet+Wrench Magazine includes an article as told to Anna Zeck by Motorhead Advantage’s, Anne Lazo. The article features all the steps auto repair shops should take if they want to implement an on-line appointment scheduling system. The article covers all the important points to consider in selecting an on-line appointment scheduling system. You can read the entire article on the Ratchet+Wrench Magazine website at >> http://www.ratchetandwrench.com/RatchetWrench/May-2015/Making-Online-Appointments-Effective/.
When visitors click on your website, do you know how many of them are converting from a prospect to a customer? Web marketing conversion rates will give you a clear understanding on how easily it is for site visitors to find the information they need and take action. All too often, we see auto shop websites that are cluttered with images and content, and there is no straightforward, clear call-to-action. To illustrate, our web marketing team has put together a video showing a web marketing conversion rates review on an actual auto shop’s website. Click on Continue Reading to watch the video and learn more.