Personalized Auto Repair Marketing Products and Services

Auto Repair Shop Marketing ProductsIf you are a typical auto repair shop owner, you’re handling a lot of different responsibilities and tasks. We applaud you for all the hard work you are putting in to build a strong, successful business.

How much time are you devoting each day to marketing your auto repair shop? 10 minutes? 30 minutes? An hour? As you know, marketing must be done consistently to be effective. Take a look at some of these questions and see if you can relate to any of the them.

Are you happy with the results you are achieving from your marketing plan or auto repair marketing products?

Does your marketing accurately reflect your shop’s core values and personality so your customers and employs can feel good about their relationship with your shop?

Do you have a marketing plan that incorporates both traditional marketing (i.e. direct mail, brochures) and new media marketing (i.e. internet, mobile web, and social media)?

Have you effectively increased car count and awareness of your shop by using a consistent message and brand image?

If you’ve answered “no” to any of the questions listed above, the professionals at Motorhead Advantage can help with their personalized auto repair marketing products.

To build loyal relationships with customers, employees, and vendors, it’s essential that all your marketing activities clearly demonstrate your values.  This can only happen if you are doing all your marketing on your own, you hire someone in-house to handle your marketing, or you retain the services of a company that will provide you with personalized auto repair marketing products and services.

Motorhead Advantage will work with you to create the personalized auto repair shop marketing program that achieves results. We concentrate on your marketing (what we do best), so you can be your best (running a great shop). We co-create a marketing plan that meets your needs and budget. Here is a sample of the auto repair marketing products and services we typically provide for our clients each month:

  • An Initial 45-Minute Phone Consultation – This is when we begin to learn about you, your shop, your core values and your goals.
  • A Schedule Detailing the Motorhead Advantage Marketing Activities – You’ll know what we’ll be doing for you and when we’ll be doing it.
  • Once-a-Month Teleconference Calls – These half-hour conference calls help us know what is going on in your shop and your local community. Are you doing any special fundraising for a local non-profit? Have you recently hired someone? Are you or is someone in your shop receiving a certification or an award? During these calls we’ll talk about how the  marketing strategies are performing and discuss ideas to increase interaction with your customers and employees.
  • Social Media Posting – On a pre-determined frequency, we’ll post personalized, meaningful and fun content to your preferred social media sites to generate interaction with and sharing among your on-line community. This is a great way to show your shop’s values and personality!
  • Blog Posting – We will draft and post article content to your shop’s blog on a pre-determined schedule. Articles will be a minimum of 500 words, and like the social media posts, will include relevant content – e.g. news about shop happenings, upcoming events, new developments in the automotive industry, and seasonal car care tips.  All content is reviewed and approved by you prior to posting. Don’t have a blog? We can create one for you. Just ask for our pricing.
  • Social Media Interaction – We’ll monitor your social media sites and respond when appropriate.  In the event a response is needed that requires your attention, we’ll inform you and help you address the matter.
  • Google Alerts – Utilizing Google Alerts, we’ll monitor your shop for instances where you are mentioned on the web.  In the case of positive mentions (e.g. a positive quote in a local media source, the printing of a press release, etc.), we’ll highlight those on your social media sites.  In the case of negative reviews, we will contact you immediately to implement a plan to deal with the review in an appropriate manner.
  • Email Marketing – On a pre-determined schedule, we’ll send an email to your customer database with exclusive offers and other meaningful content. You’ll provide us with the log-in information for your email marketing system (e.g. DemandForce, Constant Contact, iContact, your website, etc.). If you don’t already have one, we’ll create a branded email template for you.
  • Customer & Prospect Direct Mail Campaigns – On a pre-determined schedule, we’ll coordinate the design, print and mail of a direct mail coupon to your customer list and/or local community. We’ll work with your printer and mail house or you can contract with one of our preferred partners for printing and mailing services (see details on our Trusted Partners page).
  • Access to Promotional Products, Forms and Supplies at 10% Discounted Prices.

Additional Services – You can complement your marketing plan with one or more of the following services:

  • Advertising Campaigns
  • Brochures and Rack Cards
  • Jingle Writing
  • Logo Design
  • Mobile Loyalty Apps
  • Mobile Website Solutions
  • Pay-Per-Click Advertising
  • Press Release Writing & Submittal
  • Royalty Rewards Loyalty Program
  • Social Media Contests and Promotions
  • Social Media Profile Development
  • Website Development
  • Women’s Car Care Clinic Planning

Let Motorhead Advantage help you leverage traditional auto repair shop marketing and customer service practices with new technology to create a “brand experience” that WOWs every time. Click here to schedule your FREE 30-Minute Auto Repair Shop Marketing Review with one of our marketing professionals.